About Us

At College Station Ford, we don’t just sell cars—we live them. Every handshake, every set of keys, every smile on a customer’s face reflects our innate belief that driving should move more than just wheels—it should move people.

Proudly part of the Keating Auto Group, we bring world-class passion and hometown integrity to every interaction. From your first test drive to your final service visit, we’re here to make sure your experience is built on trust, excitement, and that unmistakable Ford feeling.

Discover Our Legacy: Who We Are

Our legacy is about far more than a brick-and-mortar dealership. It’s about a community of car lovers, problem solvers, innovators, and neighbors who genuinely care.

We are honored to be part of the illustrious Keating Auto Group, a family of dealerships serving the state of Texas with a world-class experience defined by integrity, compassion, trust, and a shared passion for life behind the wheel. Led by third-generation car dealer Ben Keating, we carry forward a legacy of excellence that’s been decades in the making.

Growing up in the family business, Ben Keating worked at his father’s Ford dealership before setting out on his own. Along the way, he has made his mark as a fierce competitor on the racing circuit. With class wins in the FIA World Endurance Championship and IMSA SportsCar Championship to his name and multiple podiums at the 24 Hours of Le Mans, Ben Keating isn’t your typical dealer principal—he represents American grit and determination, combining his competitive spirit with his family legacy of selling cars.

That same drive for performance, precision, and passion fuels our dealership every day. We’re honored to bring that competitive spirit to College Station, right here in the heart of Texas.

Experience What Sets Us Apart

Aside from our legacy and leadership, our dealership stands out because of our customer-first approach. You’re the reason for our success, and we’re here to celebrate your trust by treating you to an extraordinary car-buying and ownership experience.

Unmatched Selection

When it comes to vehicles, we know that choice matters. That’s why we offer one of the most diverse and exciting selections of new Ford models and high-quality pre-owned cars, trucks, and SUVs in the region. Whether you’re drawn to the strength of the F-150, the open-air freedom of the Bronco, or the classic muscle of the Mustang, you’ll find vehicles that are engineered to perform—and a team excited to help you find the perfect fit.

Every car, truck, and SUV on our lot reflects our commitment to quality and value. We make sure you never have to choose between performance and peace of mind, carefully curating our selection to ensure every model is worthy of your time and money.

Truly Personalized Approach

Every driver has unique needs, but many dealerships overlook this and treat each customer the same, prioritizing sales and commissions over genuine relationships. Fortunately, we’re not like most.

Our customers enjoy a bespoke experience, free from scripts, pressure, gimmicks, or tricks—just genuine conversations and expert guidance. Whether you’re a first-time buyer, a loyal Ford driver, or casually exploring your options, we take the time to listen and understand your needs.

This attentiveness complements our integrity and reveals our dedication to helping you find the perfect vehicle at a price that makes sense for your wallet. We’ll help you navigate every step of your purchase, from valuing your trade-in to exploring our lease specials or securing a competitive interest rate from our vast network of lenders.

You’ll never feel like a number here—because you’re not. You’re part of a family that values your trust far more than any sales target or commission.

Unwavering Long-Term Commitment

Your journey doesn’t end when you drive off the lot. As a full-service automotive center, you can trust our team to help you get the most from your vehicle, mile after mile.

Our state-of-the-art Ford service center is staffed by factory-trained and certified technicians who know your vehicle inside and out. From oil changes to major repairs, we use genuine Ford parts and the latest diagnostic technology to keep your vehicle in top condition.

Start Your Journey on the Road Ahead Today

At College Station Ford, we’re driven by more than horsepower—we’re driven by heart. As part of the Keating Auto Group, we have the performance mindset of a race team and the personal touch of a family-owned business. Every day, we bring that same Le Mans-level passion to serving our community in the heart of Texas.

If you’re ready for an automotive experience built on excitement, trust, and Texas pride, visit us at College Station Ford. Your next great ride awaits, and we can’t wait to hand you the keys.